iDygest: Apple Dumps Design Firm SurfaceInk Due to Potential Tablet Threat

From:, into Mobile, VentureBeat, MacRumors, Edible Apple, 9 to 5 Mac.

Apple and design firm SurfaceInk parted ways after the latter dared showcase a 12.1-inch slate prototype of its own at a consumer electronics show in June, the New York Times reported Friday. 1

Apple, who can easily be argued as having cornered the tablet computer market with its iPad, has severed ties with SurfaceInk, a company who has been working with Apple for 10 years. 2

SurfaceInk founder and CEO Eric Bauswell told the NYT that the working relationship with the companies fell apart because of "Apple's growing awareness of our turnkey capabilities" – its product design business for clients. 3

The move comes as SurfaceInk has increased the availability of its "Turn-key" services that see it design and build entire products for sale to other companies. 4

[ Image courtesy of: VentureBeat ]

  1. Apple Boots Its Long-standing Design Shop Fearing Tablet Leaks (
  2. Apple Severs Ties With SurfaceInk as Latter Develops Its Own Tablet Computer (into Mobile)
  3. Apple Dumps Design Firm SurfaceInk Due to Potential Tablet Threat (VentureBeat)
  4. Apple Parts Ways With Engineering Consulting Firm Over Tablet Prototype (MacRumors)
  5. Apple Parts Ways With SurfaceInk (Edible Apple)
  6. Apple Dumps Tablet Talent as Competition Expands (9 to 5 Mac)

Related Articles:

  1. Apple Dump SurfaceInk Over Potential iPad Rival Demo (SlashGear)
  2. Apple Dumps SurfaceInk for Selling Other Companies iPad Clones (CultofMac)


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